Learning Outcomes

Events Management Industry

Qualifications, Daily Tasks and Your Position

Strategic Management

Events Management & Planning Software

Lesson Summary

This module will introduce you to the different types of events that you might create as an events planner. You will learn about the skills you need to work in the industry and find out about the realities of life as an events planner. You will discover the importance of strategies and budgeting. You will also be introduced to events management software.

Customer Service

Tips, Delegation and Scheduling

Communication

This module consists of three topics of informative content. Subjects include the importance of customer service and how to offer a high level of customer service. You will discover how to plan your time effectively and how to improve your communication skills. You will also learn about the importance of delegation and scheduling.

Small and Private Events

Corporate Events, Conferences and Exhibitions

Celebrity, Fundraising, Sports and Hospitality Events

General Considerations

This module introduces you to various types of events including small and private events, corporate events, conferences and exhibitions. You will learn about the aims of each of these events, why timing is important and how to manage exhibition traffic. You will also discover what steps you should take before, during and after the event.

Promoting the Event

Promotion During and After Your Event

Finances and Budgeting

Event Tickets

This module covers the various ways of promoting an event to attract traffic, how to finance an event and create a budget, event ticketing and how to promote ticket sales. You will discover the importance of using social media to promote an event and drive engagement. You will also learn about typical event costs and how to factor these into your budget.

Themes and Suppliers - Lesson Outcomes

Themes - Staging and Design

Bring the Theme to Life

Supplier Types and Qualities

Negotiating and Relationships with Suppliers

This module covers the following aspects of events management: theme staging and design, bringing event themes to life, supplier types and qualities, and finally supplier engagement, negotiations, and relationships. You will also learn how to make the most of a venue's resources, how to use seasonal themes and how to find reliable suppliers.

Event Logistics

Troubleshooting

Managing a Team

This module covers aspects including events logistics, troubleshooting event challenges and how to manage a team. You will learn about the details of managing event space from organising parking facilities to waste disposal and furniture. You will also find out about hiring and training event staff.

Health and Safety Policies

Managing Health and Safety During the Event

Legal Requirements in the UK

Licences, Emergencies and Weddings

This module explores health and safety issues and looks at how to produce events that are compliant with UK law. You will learn about the event planner’s role in creating safe events and how to apply for the appropriate permits. You will also discover the legal requirements of weddings and how to plan for emergencies.

Setting Goals and Measurements

Planning a Sustainable Event

Leaving a Legacy

Prepare for Changes

This module includes topics about how to set goals for events and measure the success of the events using quantifiable or soft measurements. You will learn how to commit yourself to a series of environmental, social and economic responsibilities through planning a sustainable event. You will also find out how to ensure people remember your event for all the right reasons.

Pros and Cons of Events Planning

Self-Employed Events Planner

Business Plan and Banking

This module introduces you to the factors you should consider if you decide to start your own event planning business. It weighs up the pros and cons of being your own boss and examines how to write a business plan. You will learn about the different types of office space available to you. You will also find out about business bank accounts and the importance of separating your personal expenses from your business expenses.

Marketing and Branding

Marketing and Advertising Tools

Insurance and Tax

This module outlines why marketing and branding are instrumental to every business. It explains how A/B Testing can help you choose the right marketing tools for you and explains why word of mouth marketing is so valuable. You will discover the importance of building a website and how to use social media advertising to your advantage. Finally, you will learn about your responsibilities regarding insurance and tax.

Diploma in Events Management - Assessment

This diploma course equips you with the management skills required to become a successful event planner.

Diploma in Events Management

This diploma course provides a valuable foundation for anyone who wants to plan and stage events. Whether you intend to work for a company or start your own business, this course teaches you everything you need to know to hold events that run smoothly and linger in the attendees’ memories. We lay out proven strategies to hold many types of gathering and examine ticketing, themes, suppliers, legal issues and health and safety concerns.

Coursera Q4 2025: 197M Learners, ~$197M Revenue, ~$27M in Losses

9 Best GIS Courses for 2025: Navigating Spatial Data

Unlock 800+ Free Certificates: Master Tech & Soft Skills with CodeSignal Learn

70+ FutureLearn Courses with Free Certificates

Duolingo’s Reddit Community Revolts: ‘No Más’ to Unpaid Support

11 Best Applied AI & ML Courses for 2025

University of Sheffield Ends 11-Year Partnership with FutureLearn

10 Best Guitar Courses for Beginners in 2025

Why Coursera Stock Dropped by 20%

7 Best Technical Writing Courses to Master Documentation and Communication

Udemy Announces Layoffs Without Saying ‘Layoffs’

Coursera’s New Deal with Google Could Cost the Company Millions

The Day MOOCs Truly Died: Coursera’s Preview Mode Kills Free Learning

[2025] 450+ Free Google Certificates and Badges

White-Labeling in Online Education: Whose Credential Is It Anyway?

11 Best TypeScript Courses for 2025